I started working at Blade HQ in June 2012. The company took a chance on an unexperienced kid in college and I started throwing things at the wall to see what would stick and make us money. I didn’t know much about YouTube, knives or business, but I was obsessive about crafting a successful YouTube channel.
After months of semi-failed attempts at making engaging content, I was getting frustrated. I hadn’t found my style within the knife community and I was simply faking it in search of success. Around this time, I decided to play to my strengths: get outside and get real stories. The Benchmade Griptilian Review I produced, filmed and edited was my first real success. It resonated with the audience and it rang true to who I am as a content creator.