EXPERIENCE

Blade HQ

Marketing Manager  |  Lehi, UT  |  April 2016 – Present

• Managed marketing team of 6 direct reports, including team’s daily assignments, key indicators, feedback and performance evaluations

• Recruited, hired and onboarded 5 new members of team, resulting in a 20% decrease in department wage expenses and a 270% productivity increase in key team positions

• Increased email marketing send rate by 100%, resulting in a 34% YTD increase in email marketing revenue

• Wrote company mission statement and values for executive rollout across 50 employee organization

• Managed national trade show campaign resulting in 500,000 organic impressions, 65,000 engagements, 11% revenue lift year over year, and a 31% increase in items sold year over year

• Created and implemented brand guidelines for 4 house brands

 

Columbia River Knife and Tool (CRKT)

Digital Marketing Coordinator  |  Portland, OR  |  Aug. 2013 – April 2016

• Created and implemented company communications strategy resulting in +334% total audience reach increase year over year. Metric includes impressions on social media, email and web traffic.

• Designed and managed a comprehensive editorial calendar, resulting in platform audience growth increases in one year: +318% Instagram, +184% Facebook, +172% YouTube, +79% Twitter

• Coordinated news and product launch activities for trade shows, including interviews with influencers, bloggers, YouTubers and media. Landed 50 public relations product placements.

• Increased email marketing revenue by 41% and increased click-through rate average by 56%

• Managed external contractors and CMS to maintain company website and e-commerce sales

• Launched rebrand to create a uniform and consistent company message across all channels

• Managed full production of 60 product videos, yielding 1.2 million total video views. Forged by War video series won “Best Video” award from the American Marketing Association.

• Photographed more than 100 product lifestyle images for use in print and online

• Created digital asset management system and managed migration of ~12,000 creative assets to Salsify

Blade HQ – E-commerce Retailer

Digital Marketing Specialist  |  Lehi, UT  | June 2011 – July 2013

• Managed social media marketing, contributing to a 62% increase in revenue in one year

• Created 500 YouTube videos resulting in over 2.7 million video views and 22,000 total subscribers

• Managed full cycle recruiting to hire and train 4 new employees in marketing department

• Two of the most successful videos now have 305,000 views and 160,000 views

 

U.S. Department of Homeland Security

Intern  |  Washington, D.C.  |   Jan. 2011- April 2011
• Established department standard operating procedures for content marketing requests
• Created 4 industrial training videos for U.S. Citizenship and Immigration Services

SKILLS

Programs: Adobe CC: Photoshop, Illustrator, InDesign, Premiere, After Effects, Audition; MS Office:  Word, Excel, PowerPoint
Platforms: YouTube, Facebook, Twitter, Instagram, Blogger, Google Plus, WordPress, Basic HTML

EDUCATION

Brigham Young University  |  Provo, UT
April 2012 | BA in Communications
Broadcast Journalism and Media Arts (film)
Graduated cum laude with 3.92 GPA

Southern Utah University  |  Cedar City, UT
Associate Degree of Science May 2006